by Nicola Brookes
Leading through customer obsession
set to become the key differentiator between businesses, it’s time to put customers at the heart of your business.
This year’s CloudFest is an event that can’t be missed. We’re going to delve into the world of consumers to discover how we can best engage with them when they hold the power to decide who wins and fails.
Despite the growing sophistication of the technology, consumers remain critical of bot-based self-service and still demand access to human assistance. So, where do AI and human interactions fit into the mix?
The core of your business
It’s time to put your customer at the heart of your business. Customers’ opinions have become the engine for sales and marketing because this is what prospects trust. Potential customers also seek out customers’ experiences to help inform their own decisions. Understanding customer behavior is critical to ensuring you are providing customers and prospects with what they want, and in the manner they want to hear from you.
Customer experience will overtake price and product as the key brand differentiator by 2020, so how can you ensure your company stays ahead? CloudFest 2019 is customer obsessed, and with good reason, which is why this year our speakers and workshops will look at:
- Working with customers who are innovating faster than companies
- Making an impact in this saturated world
- Leading through customer obsession with the National Citizen Service and ABInBev
- How to sell more
- How to serve your customers better
Delve into customer behaviors
Be inspired by the team we’ve selected for CloudFest, our speakers and workshop leaders are a mixture of sales and CX experts who are leaders in their fields. Listen to our main speakers, Gerry McGovern and Martin Hill-Wilson, who will inspire you to take the lead on customer-centric approaches. Gerry is a customer experience consultant who developed Top Tasks, a customer experience management model used across international organizations and governments. Martin is founder of Brainfood Consulting and has a long and accomplished track record of delivering inspirational keynotes on customer engagement strategy and implementation.
Following a day of inspiration, stay and network with your peers at our reception. In the past, many attendees to our events have formed mutually beneficial relationships that have helped their businesses grow. We’re looking forward to seeing what develops from CloudFest 2019.
Our team will be there in the Engagement Zone, allowing you to network with peers, meet us, the speakers, some of our customers and other companies throughout the day.
Save the date!
- Thursday 10th October, 2019
- 133 Houndsditch, Liverpool Street, London
This event is free to attend, sign up here to reserve your place.