With the WhatsApp Business Calling API, together with Vonage Voice API, customers will be able to seamlessly escalate from chat to voice without leaving the WhatsApp conversation, and ensure brands have the full context of the conversation. 87 percent of consumers worldwide prefer brands that connect their interactions across voice and messaging¹, and with more than 1 billion users connecting with businesses across messaging services from Meta every week, the ability to make calls through WhatsApp will enable companies to deliver a differentiated and real-time customer experience that will boost customer engagement and build loyalty.

The voice channel continues to be important to consumers across the globe as a quick and direct way of connecting with their favorite brands. Vonage’s Global Customer Engagement Report 2024, which outlines data and insights into customer communications preferences with businesses, revealed that mobile phone calls and phone calls via apps are the preferred channel options for 65 percent of consumers. 

Vonage is delighted to help meet the needs of brands and consumers with the WhatsApp Business Calling API and the Vonage Voice API to drive more engaging and seamless experiences, from discovery to sales and customer support. This development will meet a real and growing demand for connected interactions across in-app voice and messaging, and highlights Vonage’s commitment to innovation and empowering businesses to create meaningful conversations at every touchpoint that strengthen loyalty, build long lasting customer relationships and ultimately boost sales.

¹LivePerson, Voice and Messaging: Consumer Preferences Around Automation and CX