Visual identity - Logo
Logo
Our logo is the hero symbol of our brand. it the one element of our visual identity that needs to stand out on its own. So it has to convery who we are, and what we're about.
The V symbol is bold to represent the proactive and forward-thinking qualities of who we are that allow us to least through change. And the V surface from the canvas to signify the way that our products surface to assist and empower our users, what and where they need it.
The V can be supported by the wordmark, which is set all caps - grounded and confident, but never loud. Typographic details like the softened curve counterbalance hard angles, borrowing visual cues from our heritage while establishing Vonage as today's tech leader.
Primary lock-up
Our horizontal logo lock-up is the primary preferered version designed to work across most instances, from digital to environmental.
The lock-up is provided as a brand asset. Do not try to recreate or adjust the size/placement relationship between the symbol and wordmark.
Secondary lock-up
Our stacked logo lock-up is the alternative version, and can be used in width constrained formats so the logo remains singular and bold.
The lock-up is provided s a brand asset. Do not try to recreate or adjust the size/placement relationship between the symbol and wordmark.
Symbol
Our "V" symbol plays on the illusion of dimension through carefully crafted positive and negative spaces.
It can be used as a graphic motif (e.g. in merchandise or signage), or in instances where it lives alongside name brand attribution, and the work 'Vonage' is clearly indicated (e.g. favicon or profile picture).
