Frost & Sullivan Recognizes Vonage for Fourth Consecutive Year with Leadership Award Series

2017

The Frost & Sullivan 2017 North American Competitive Strategy Innovation and Leadership Award has been presented to Vonage in recognition of the Company’s comprehensive portfolio of solutions that offer both unified communications as a service (UCaaS) and communications platform as a service (CPaaS) capabilities via Nexmo, the Vonage API Platform, combined with extensive third-party solution integrations.

Each year, Frost & Sullivan presents this award to a company that leverages competitive intelligence to successfully execute a strategy that results in stronger market share, competitive brand positioning and customer satisfaction.

Vonage stands out among competitors for its visionary approach to providing customers flexible, strategic and innovative options for consuming communications functionality.

By integrating unified communications capabilities with contextual communications embedded into website, productivity and vertical software via APIs, Vonage is positioned to drive better business outcomes for its customers.

Elka Popova, Frost & Sullivan VP and Senior Fellow

Vonage has fueled its success within the UCaaS and CPaaS markets by identifying unmet customer needs, pursuing strategic acquisitions and partnerships, and changing the way its customers do business through the fusion of these end-to-end cloud capabilities:

  • Feature-rich and cost-effective UCaaS offerings to meet diverse technology requirements across a broad customer spectrum;
  • Ability to address customer need for communications integration with third-party software to enhance the user experience; and
  • Enhanced customer engagement through flexible CPaaS services by embedding voice, messaging and chat capabilities into web and mobile apps to deliver highly customized business outcomes.

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TABLE OF CONTENTS
  • Background and Company Performance, p2
  • Industry Challenges, p2
  • Strategy Innovation and Customer Impact, p3
  • Growth Fueled by Strategic Acquisitions and Partnerships, p4
  • Visionary Approach to Delivering Customer Value, p5
  • Compelling Solution Packaging and Pricing, p7
  • Conclusion, p9
  • Significance of Competitive Strategy Innovation and Leadership, p10
  • Understanding Competitive Strategy Innovation and Leadership, p10
  • Best Practices Award Analysis for Vonage, p11
  • Best Practices Recognition: 10 Steps to Researching, Identifying, and Recognizing Best Practices, p14
  • The Intersection between 360-Degree Research and Best Practices Award, p15
  • About Frost & Sullivan, p15
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Frost & Sullivan’s Growth, Innovation & Leadership Awards

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