Heather always takes the road less traveled; when that road doesn't exist, she forges her own path like a resourceful goat, via "cold emails," taking her from Hong Kong to Cairo, and back to Silicon Valley.
Cold emails are Heather's obsession. She's sent at least 1 cold email every day for the last 10 years, and has written/optimized 10,000+ cold emails for 200+ companies.
Heather founded Salesfolk to help companies craft more thoughtful and relevant emails to start warm conversations with potential customers. She transforms email templates with 3% response rates into ones with a 31% response rate, getting her clients dozens (and sometimes hundreds) more customers.
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