The days of hardwired onsite business communications systems are over, and the age of the cloud communications platform has begun. The enterprise is now free from floors of expensive and maintenance-hungry hardware. Flexible, dynamic, responsive, and highly scalable digital infrastructure is now not only the norm, but increasingly the hallmark of successful organizations.
There are four key behaviors successful companies exhibit in their adoption of this technology:
- Using cloud communications platforms
- Integrating cloud platforms with existing business systems
- Turning toward multimodal communications
- Including context-aware communications in their systems stacks
How are these behaviors ultimately helping companies identify new sources of revenue and boost bottom lines? And, when it comes to the decision-makers who fully embrace contemporary approaches such as these, how does their understanding of the ways communication technology drives business differ from executives who are more hesitant to adopt?
Here's a look at the future of communication technology — in the cloud, responsive, and growing at the pace of the enterprise:
Adoption and Use
The cloud communications platform is no outlier: It's mainstream. A liberating technology, the enterprise communications suite is no longer limited to the hardware decision-makers have historically installed at headquarters. Today's leaders understand that communication technology can be more flexible and scalable, achieve these goals in the 4G-to-5G future, and simultaneously cost less. Executives who remain hesitant to adopt will saddle their organizations with significant capital infrastructure expenses, and these are expenditures you can largely leave in the past.
Boosting productivity and cutting the bottom line for contemporary business communications is the path of adoption.
Integrating Cloud Communications with Existing Systems
When it comes to the cloud, it never exists in a vacuum. Even as the cloud becomes the go-to resource for internal and external communications, its features still need to link with old-school file management platforms, task management systems, and customer relationship management technology. Hybrid systems are at the heart of both present and future business communications, as CommsTrader notes. For the enterprise, linking the cutting-edge technology to established foundational technology is the way forward for adoption.
The common thread that runs through all the key benefits of cloud communications platforms is customization.
This is more than bus stops and train stations. In the technology world, multimodal is about text, voice, and video coming together to allow new levels of real-time human interaction. Millennials love this stuff, by the way. They're already experts at switching platforms based on the kind of conversation they need to conduct, and multimodal communications means dynamic applications, giving users the ability to mix and match key toolsets. With multimodal in play, the business goals enterprises strive for can remain responsive. Users can adapt the system they've adopted to the ever-changing landscape of their wants and needs.
Context-Awareness and the Cloud Communications Platform
Imagine a system that draws on data from its users, parsing all the details of their preferences, access logs, and the like. Imagine a system that can take those elements of context and then shape user experiences that support decision-making, service adaptation, and the capacity to deliver content to all users across channels and devices. That's the heart of the context-aware communications promise. All of these elements fuel flexibility and responsiveness.
The common thread that runs through all the key benefits of cloud communications platforms is customization. When experts talk about a flexible system — one that can work cross-generationally with communications options, or one that responds to changing platforms and evolves along with user-generated data — they're talking about an environment that reflects a personalized image of the enterprise that adopts it.
The future of communication in business is digital. It's in the cloud. It's always changing, but it's also empowering businesses to keep up when the systems need legacy components to work as well. With decision-making that foregrounds the above ideas, successful organizations can take their place on the cutting edge of internal and external interactions — one colleague, one team, one project, and one customer at a time.
Dig deeper into the ways your enterprise can bring a cloud communications platform into its technology mix. Tap into Vonage Business resources and contact a representative for additional insights.