Skip to main content

Friday Feature: Percentage Based Routing

This post is part of our Friday Feature series where we look at a part of the NewVoiceMedia platform that you might not be familiar with but we think you might find useful!

Percentage Based Routing is an applet that can be added into any branch of your call plan. It simply allows you to route a percentage of calls into subsequent branches. You can choose up to four different options and determine how many of those calls go in each direction.

Percentage Based Routing
You can route calls in 4 directions

There are some really good ways to use this functionality.

Alastair Bowers
Alastair Bowers

Alastair Bowers from our Professional Services team suggests percentage based routing can be an easy way of adding some competitive games into your contact centre.

"By splitting your calls out into different groups you can use wallboards to show how each group is doing in terms of calls in queue and average waiting time."

Anything that tries to improve the engagement and productivity of agents is a great thing.

Another good use case suggests Alastair is post call surveys. As the focus in the contact centre moves from cost control to customer experience its important to keep a close eye on what the important people (the customers) really think.

"I recommend that customers use a percentage based router to take 5-10% of their calls and redirect them to a short post call survey - perhaps just one question asking how we did today" These stats can be reported on by queue, or by agent and gives the business a good idea on how customers are feeling about the brand and the customer experience.

And finally, Alastair sees customers using percentage based routing to record a subset of calls for training and quality purposes. "Sometimes you don't need to record and store every call coming into your contact centre. Recording just the percentage you need simplifies your training and quality management processes in seconds."

We hope these three ideas have been of use. Have you implemented percentage based routing in your contact centre? How are you using percentage based routing to split your calls?

If you've enjoyed this post then please subscribe to the blog and share with your network!
Keep the Perspectives Coming!
Get our top articles delivered right to your inbox, every other week.

Please correct the fields marked above.


We're delighted to begin sharing the latest articles from Perspectives---directly in your email inbox. Look for your first installment soon, and thank you for subscribing!

Recommended For You
Please fill out the form and we will be in touch with you shortly.

Thank You.
A specialist will contact you soon.

You can contact us any time by calling 1.877.862.2562 or email

Get Started
Request a Free Quote

There was a problem with some of your entries. Please correct the fields marked above.

Thank You.
A specialist will contact you soon.

You can contact us any time by calling 1.877.862.2562 or email