The CFO Alliance’s Annual CFO Sentiment and Planning Report – 'How CFOs Plan to Deliver on Optimistic 2014 Company Performance Expectations' - echoes a new era of CFO involvement. Conducted in November and December 2013, the survey includes 500 responses from a broad sample of senior financial executives across the US.
The findings show that the role of CFOs across the country is evolving, and they are embracing their leadership positions. This evolution involves becoming more customer-centric, embracing new technology and making a larger investment in human capital to drive results across the enterprise.
This report is interesting for executives in any industry. In fact, you may be surprised which industries have the most negative and positive macro and micro outlooks on the economy.
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