The very concept of a virtual company is a sign of the impressive digital progress achieved by a few brilliant minds — and mountains of R&D investments. This transition from brick-and-mortar spaces has closely followed the related move from tangible goods to digital. Companies that dealt with digital products naturally saw benefits and cost savings by simply digitizing the traditional office environment. Makes sense, right?
While digital products like movie rentals have few, if any, downsides, virtual companies maintain certain legacy components that don't necessarily thrive in those same digital environments — namely, us pesky humans. Simply put, there are some obvious disconnects that can occur when employees try to work together without physically being together. It's kind of like trying to maintain a long-distance relationship. There's a special connection that happens when people collaborate face-to-face that tends to get lost in translation in digital or remote environments.
That being said, you don't have to break up with your virtual strategy just yet. Here are some helpful tips to get your users over the proverbial hump and into a thriving digital workplace.
Bridging the Gap
Let's take a quick second to set the record straight on digital communication. Is in-person communication and collaboration a great way to get stuff done? Of course. If it wasn't, digital communication wouldn't be trying so hard to emulate it. But that doesn't mean virtual companies can't bridge the gap and work just as effectively.
With this in mind, it's often easy to neglect the fact that digital collaboration affords benefits that traditional methods simply can't compete with. For example, virtual companies employing digital collaboration platforms may enjoy the fact that their hard work — whether meeting minutes, presentations, or discussions — can be automatically made available to every participant, and even archived for future reference. Subtle features like this streamline the act of collaboration and facilitate enhanced productivity.
Even something as elusive as company culture can be communicated through digital means. Culture, after all, is built by people simply being themselves. With the use of videoconferencing, social collaboration software, and, yes, even emojis, users can let their unique personalities shine through despite miles of physical separation. The key is to make it easy and seamless to communicate just as you would in person.
Is It Really Worth It?
When you really stop and think about it, much of the work that is accomplished in a brick-and-mortar organization is done with the use of digital tools. Be it a desktop, smartphone, or tablet, the modern engine of business relies heavily on the virtual realm. By eschewing the physical limitations of traditional office environments, virtual companies are able to better integrate these digital strategies into the very fiber of their organizations.
Oh, and you may have heard of the cost savings, too. For some organizations — typically those that produce digital goods — much of their office infrastructure is already in the cloud. For these folks, there's some obvious cost savings by simply eliminating that rent check every month. Others may, however, have a less clear-cut path to the virtual office. Organizations more entrenched in physical infrastructure will need to weigh the potential cost savings of cloud services against their current systems.
Cost savings can be a misleading barometer, too. Moving to agile, cloud-based phone systems, for example, can let users integrate their digital tools of choice with other platforms like a CRM to stay connected to the heartbeat of the company regardless of location. Cheaper? Potentially. More efficient? Almost certainly.
Ultimately, life as a virtual company can be every bit as successful and productive as a company with a brick-and-mortar office. All you need is a bit of cloud ingenuity and a team willing to commit to the mobile lifestyle. Cat memes aside, working in a virtual environment may even be the most efficient way to actually get work done. And hey, if you still can't shake the need for physical collaboration, just send a "telepresence" drone like the one featured in SiliconBeat.
Find out how Vonage Business can work with your organization to boost virtual collaboration.