In this whitepaper you’ll learn:
What’s next for video chat between consumers and business in the UK
Which live video use cases are trending
How to navigate technological challenges of delivery, like security and quality at scale
Since 2012, TokBox (now a part of Nexmo, the Vonage API Platform) has conducted research into how US consumers use video communications. We’ve seen video evolve from a relatively niche channel used by less than half the country, to today, where in America it is fast becoming an equal channel to voice phone calls—not only socially but with businesses, too.
For anyone focused on customer experience or digital transformation, the findings of our first-ever UK study provides insight into consumer behaviour and expectations around video, an industry snapshot, and future outlook.
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