"In the past 18 months, Vonage has doubled down on a strategy of developing its own applications and running them over a single platform. Vonage’s strength in this year’s scorecard comes from the work it has done to bring its three core areas—UCaaS, CPaaS, and CCaaS—together on the One Vonage Platform, which optimizes programmable communications to meet the unique requirements of individual businesses. We view this as a considerable competitive advantage for the company."
Since acquiring Nexmo, for example, Vonage has seen its stock price nearly triple.
The addition of video via TokBox should fuel another wave of growth for a company that I believe is the most undervalued of the publicly traded Cloud Communications providers."
By contrast, CPaaS offers building-blocks or tools that add pay-as-you-go communications services into applications, websites, and connected Internet of Things (IoT) devices. With the acquisition, Vonage had crossed an imaginary line into an adjacent sector.
By blurring these boundaries, Vonage emerged as a cloud-delivered communications provider that enabled its customers to build, purchase, and customize applications."
Using cloud communications in this way can lead to accelerated decision making, enhanced employee productivity, increased speed to market, improved customer satisfaction and increased profitability for businesses.
Frost & Sullivan's independent analysis shows Vonage solutions provide compelling price/performance value with solutions tailored to large enterprises with hundreds to thousands of users as well as to small and medium business"