Using Customer Journeys to Differentiate Video Experiences
Live video sessions are now a daily experience for consumers across industries, demographics and countries. From young kids to seniors, from classrooms to healthcare consultations to retail shopping—consumer expectations for video have dramatically expanded.
This webinar explores how to differentiate your business to meet heightened consumer expectations. Today, it is crucial to deliver integrated, built-for-purpose video experiences that are optimized for your customer’s devices and needs. And a second, equally important, consideration is what happens before and after each video experience throughout the customer journey—from secure signup, to turning-up, to follow-up. A birds-eye customer journey view can integrate all these moments of customer interactions into a delightful end-to-end experience for your customers.
Vonage provides APIs for video, SMS, messaging, and speech used in thousands of apps, giving us a unique perspective on different industry and application design trends. In this webinar, you will learn:
- How consumer expectations for video are changing
- New approaches to accelerate the development of video use-cases
- How to keep video sessions private and secure
- The role of end-to-end journey design in increasing customer engagement
- How SMS and social messaging can be used to guide customer journeys
Lawrence Byrd is a technology evangelist for Communications APIs at Vonage, the world’s most flexible cloud communications platform, where he is particularly focused on the role of communications across Healthcare, Education, Finance and other industries. Based in Silicon Valley, Lawrence is a long-time communications software expert, previously working as a strategy consultant to emerging software companies, as a technology evangelist at Avaya, and as a co-founder of an omni-channel contact center startup.
Hassan is Nordics Sales Director at Vonage, and guides customers on the implementation and use of communications API across industries and communications channels, delivering on the Vonage vision of Accelerating the World’s ability to Connect. Based in Stockholm, Sweden, Hassan is a seasoned business professional who believes that technology has the power to transform humanity.