When are enterprise-level mobile apps more than just apps? While most of the enterprise mobile apps we use at work are primarily judged by their ability to assist with tasks and organizational goals, the secondary benefits an enterprise can realize are important, too — especially since employees need do little more than use the software as intended to capitalize on them.
Consider the need for professionalism. Customers, primary businesses, and relevant third parties may vary in the specific traits they consider "professional," but the general list of attributes is largely the same no matter the business or location. Per a piece in IdeaDeco, manner of dress, organizational skills, levels of expertise, and manners can all play into an individual's professionalism.
In terms of enterprise-level mobile apps, the core idea here is simple but compelling: An organization doesn't need to push an app with the express purpose of boosting professionalism for its enterprise mobile apps to strengthen its overall professional appearance. Read on and learn about ways the right communication tools can help.
Enterprise-Level Mobile Apps Keep Appearances Consistent
Like a lot of indelible factors, most people are keen to notice small signs of missing professionalism and are oblivious to its presence unless it goes above and beyond. Everything in between is business as usual. Following that, it's fair to say that a professional appearance is built of countless small factors and that something as small as a personal number (as opposed to a dedicated business's identifier) showing up on the caller ID can be enough to chip away at perceptions and expectations. Small on their own, minor snags like these are notably sticky, culminating in bad impressions that can be hard to erase once they build up.
Integrated with a cloud business phone system, enterprise-level mobile apps help here because they boost consistency: An employee could be at home, the coffee shop, or in the backseat of an airport shuttle, but the number they broadcast when they call a client or partner is always the same as if they'd called from the cubicle. That's true regardless of the device the call originates from, since the enterprise tools essentially turn each qualified device (mobile or desk-based) into a centralized communication hub.
Enterprise Mobile Apps Help Consolidate Critical Comms
Centralized communication plays an even bigger role than the number on the caller ID. Long gone are the old days of business, when people in the business world either called each other or showed up in person to communicate. From fax to email to Snapchat, communication options are so many and so fluid that the idea of an office drop-in is almost unheard of.
The trick to staying professional is having the flexibility to adopt those modes of communication the moment you need them. Just as phones with email capability have trickled down from the executive ranks to the entry level in the past 20 years, tools that blend an array of capabilities (virtual learning, conference calls, videoconferencing, and dozens of others) are now the expectation instead of the exception.
Following that, a cloud business phone system that offers enterprise mobile apps doesn't just let a business plug and play new methods of communication on the fly. It also helps organizations do it all under the same identity and software umbrella, with less hassle and margin for error. That's key in preventing gaffes that tarnish the appearance of professionalism, and employees don't need to do anything but use the tools as intended.
Availability Matters — And Sticks Out When It Isn't There
When you get right down to it, call center queues are a form of communication all their own. While no enterprise actually thinks this way, a customer facing yet another excessive hold time may come away feeling that the business doesn't want to engage with them at all. If they did, they'd have tools in place to make long waits an anomaly instead of the baseline.
Turning to the idea of overall business professionalism, it's hard to imagine a day-to-day problem that can tarnish a reputation faster than these excessive call center queues. Again, we see the idea of flexibility come into play. An organization with the right enterprise-level mobile apps can quickly deploy tools to:
- Expand workforces: Hiring work-from-home agents to field calls during unexpected volume spikes is one common example.
- Add communication options: A half-day wait for an email response is usually acceptable when a 20-minute wait to ask a billing question over the phone isn't.
- Experiment: It can be hard to untangle the factors behind lengthy holds, but tools that allow for quick pivots can help reduce them.
Conclusion: Better Performance, Better Professionalism
These general examples are just a sample of the need-specific boosts to professionalism businesses can realize with enterprise mobile tools at their disposal. As noted above, the ability to handle workplace pressure can be a strong outward indicator of professionalism. An employee who routinely misses in-person talk opportunities andfails to return calls due to limitations of a legacy system is one who will never fully gain trust, even if their performance is solid otherwise.
What it really boils down to is this: Professionalism is all about appearances. When it comes to virtual interactions, your appearance is tied directly to your ability to communicate consistently and reliably. A cloud business phone system with enterprise apps is the best way to do it in this mobile world.