Six Mobile CX Trends to Know
Customers want answers before they ask. And they want to see you on their favorite channels before they arrive. Meet these demands across mobile — and you’re well on your way to an engaging customer journey. Discover the mobile CX trends to help make it happen.
The Power of Personalization and Conversation
MobileGroove founder Peggy Anne Salz and Vonage Senior Vice President Sunny Rao detailed mobile CX trends in a spirited webinar. There were plenty of thought-provoking insights — across voice, video, verification, and messages — focused on personalization and conversation. Enjoy the short videos … not to mention Vonage Communications APIs and Conversational Commerce solutions.
Trend 1: Mobile is the remote control of our lives
Video is how we learn, shop, and interact. And video is where value, relevance, and fun — across our beloved mobile devices — reign supreme. Ready to take control?
Watch now: Learn if mobile truly is the one channel to rule all.
Trend 2: Consumers crave journeys, not experiences
Consumers rely on brands for advice, assistance, and even leadership. It’s no longer about being in the moment — it’s about the conversation. Prepare to explain why your brand fits in their lives.
Watch now: Learn why consumers expect to fully understand your brand.
Trend 3: Prepare for the [POS]: Personal Operating System
Brands must now demonstrate their trustworthiness to stay in a consumer’s life. Earn that trust, and you’ve become a part of their personal operating system.
Watch now: Learn the value of being a consumer’s go-to.
![This is the opening slide for a video from the 2023 MOBILE CX TRENDS Webinar — Trend 3: Prepare for the [POS]: Personal Operating System.](/cdn-cgi/image/fit=contain,width=1280,f=auto,onerror=redirect/content/dam/vonage/us-en/resources/imagery/article-imagery/6-Mobile-CX-Trends-Slides-3.png)
Trend 4: Moving beyond demographics
Conventional wisdom suggests that demographics and psychographics tell the customer story. But do they? Consider a deeper dive into the question: What do customers value?
Watch now: Learn why core values and purpose are invaluable customer insights.
Trend 5: Just ask, because knowing beats guessing every time
Customers seek immediacy and great experiences (i.e., no patience). But marketers must deliver more with less data. So how do you secure the knowledge and pinpoint next steps?
Watch now: Learn the value of first-person data.
Trend 6: The Cookie-less World brings a new recipe for engagement
Consumers control their personal access, which requires companies to be transparent and permission-based. But are companies prepared to build journeys and trust in a privacy-first world?
Watch now: Learn if a Chief Privacy Officer should be your next hire.
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