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The partnership will allow Vonage to provide customers with an email channel powered by Sendinblue, and in addition, Sendinblue will use Vonage as its sole SMS provider. The final result: businesses will gain the ability to communicate with customers through the channels of the customers' choice: email, SMS, OTT, chat, video, voice, and more.
It will also provide a scalable and programmable way for businesses to manage and optimize communications with customers. For example, it will provide a window into customer engagement and enable businesses to improve engagement by using segmentation analytics. At the same, it will enable businesses to build on their email marketing campaigns with more urgent messages for time-sensitive offers.