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Vonage Traffic Control: Efficient Traffic Management for Your Business

This article was published on October 11, 2024

In today's fast-paced digital world, businesses often face managing large volumes of outbound messaging traffic, especially during marketing and promotional campaigns — which generate bursts of messages that require a reliable way to be handled without worrying about rate-limiting and retries.

Photo of a smiling woman outside of an office building, which is blurred in the background. She is looking at her phone in one hand and carrying a coffee cup in the other.  Across the frame in the background run a series of small purple icons representing text traffic.

What Is Vonage Traffic Control?

Vonage Traffic Control is designed to accept customer traffic at high rates, queue it, and deliver it downstream at a controlled, pre-agreed rate. Traffic Control allows you to submit messages in bursts, without the fear of overloading your systems or having to build complicated rate-limiting mechanisms.

Why Use Vonage Traffic Control?

Many of our customers run campaigns that aren’t too time sensitive, but they need a reliable way to handle traffic surges. Traffic Control helps to:

  • Submit traffic in bursts: You can submit bursts up to 4k requests per second.

  • Queue messages efficiently: Messages are safely queued instead of being rejected or dropped, and then dequeued at an agreed-upon rate without overwhelming the supplier.

  • Simplify client implementation: We take care of the queuing and rate-limiting so you don’t have to.

The Benefits of Vonage Traffic Control

  • Scalability: It’s designed to handle high-volume traffic, ensuring that you can send your messages without delay.

  • Simplicity: No need to invest in complex traffic management systems; you can focus on your business, while we deal with technical complexities.

  • Reliability: Your messages are safely queued and delivered, even when sent in large bursts.

Who Can Benefit?

If your business runs marketing or promotional campaigns that require sending large amounts of messages in a short period, Vonage Traffic Control is the solution for you. Whether you're promoting a product launch, sending out notifications, or running non-urgent campaigns, Traffic Control ensures smooth traffic handling, giving you peace of mind.

Vonage Traffic Control is currently applicable only for SMS traffic. Reach out to Vonage today to learn more.

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By Vivek Narang Sr. Product Manager for APIs

Vivek oversees key aspects of the Messaging platform, including throughput management, queuing, and regionalization. With a strong background in telecom, Vivek plays a pivotal role in developing products that streamline customer operations and enhance system efficiency. Based in Bangalore, he loves being close to nature and enjoys cricket.

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