Como Empowers Better Customer Engagement with Vonage APIs
Customers today expect personal, intelligent and convenient virtual connections to their favorite brands - but this can be a barrier for brick and mortar establishments. In the food and beverage industry especially, earning customer loyalty can be challenging in a competitive landscape. That’s where Como comes in.
ChallengeConnect with customers across multiple channels and build next-level customer journeys
SolutionSMS API, Messages API
ResultsEnable more than 1,000 businesses across 30+ countries to communicate with customers securely and reliably on multiple channels, Offer businesses the ability to grow and scale as customer demands shift
Como is a global, data-driven customer engagement and loyalty solution enabling food/beverage and retail businesses to better understand their customers and deliver unforgettable experiences, supported by Vonage APIs. Today, more than 1,000 companies in 30+ countries are leveraging Como solutions to turn customers into true brand ambassadors.
“At Como, our goal is to boost the revenue of brick and mortar businesses both in store and online by providing technology to streamline business operations, centralize marketing, optimization and promotion engines and integrate with external customer channels,” explained Netta Migdali, VP Operations, Como. “We enable businesses to offer personalized and seamless experiences to their customers across all channels by leveraging powerful communication tools like Vonage APIs.”
Since the onset of the COVID-19 pandemic, brick and mortar businesses have needed to digitally transform and learn how to communicate with customers in different ways, across new channels. Many faced barriers to this transformation, including fragmented ecosystems and a lack of infrastructure to collect, save and engage with customer data securely. Working with Como, these barriers are overcome. Within the Como solution, the Vonage SMS API enables secure, reliable customer conversations at scale.
“With all of the API providers available, we chose the Vonage Communications Platform (VCP) because it was the perfect combination of the right technology for the right price,” noted Migdali. “VCP offers all of the functionality we need at an affordable price point - and passing that savings along to our customers keeps us competitive.”
A Great Customer Experience Leads to Brand Loyalty
As customer experiences move from simple connections to intelligent conversations and, ultimately, more immersive engagements, businesses will win - or lose - based on their ability to adapt and earn customer loyalty. Como understands this and provides its customers with the tools they need to build meaningful customer interactions.
“One of the benefits of working with Vonage APIs is the flexibility and wide variety of channels it allows us to provide our business customers,” said Migdali. “As a full-service solution, Como aims to offer our customers as many options as possible when it comes to connecting with their customers - from SMS to social media - and Vonage provides the potential to expand into those channels as needed.”
A Global Solution with Local Insights
Como serves businesses in more than 30 countries today, and the company continues to grow. WIth global expansion comes the need to adhere to local regulations, particularly when it comes to customer communications. Because Vonage is a global API platform, Como can confidently grow and expand into new territories knowing that customer interactions will be supported.
“As we scale into new locations, the Vonage team can provide consultation and knowledge on limitations and configurations based on each territory, and our team can feel confident that the complexities are handled,” Migdali said. “Recently, we migrated hundreds of US accounts to 10DLC, which is really a huge lift. The Vonage SMS API automated the process and coordinated the migration seamlessly without our customers needing to handle the shift themselves.”
Meeting Customer Needs Now - and in the Future
When it comes to customer expectations, staying agile is key. Customer needs shift and change as new technologies and ways of interacting emerge and it was important for Como to choose an API platform with the potential to grow and adapt alongside its business.
“With Vonage APIs, it is quick and easy to add new functionality to our solution and address our customers’ needs in a matter of days,” noted Migdali. “We’ve had amazing support from our Vonage Customer Success Manager and the whole Vonage team.”
Discover how the Vonage Communications Platform can help your business build better connections, communications, and engagement with customers.