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CX Insights for EMEA

The Vonage Global Customer Engagement Report 2024 brought you vital trends and findings from 17 regions. Now discover the AI-enhanced channel preferences and other region-specific insights in this special edition. Then plan your go-to-market strategy to ultimately reach, engage, and nurture customers throughout EMEA.

This image shows a world map with dots in various shades of pink and purple with the EMEA region highlighted with a purple circle. At the center of the map, there is another circle with a cloud that says AI on it.
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The Undeniable AI Love

Though there may be regional preferences in how customers reach out to businesses — there’s no denying the growing interest in AI, particularly in EMEA:

  • EMEA prefers traditional methods like mobile phone calls (31%), email (27%), and non-SMS apps for messaging (27%).

  • Interest in AI-enabled channels for voice, messaging, and video.

The love is real: AI can help you become a 24/7 CX machine to answer questions, route customers to a live agent, or even close a sale.

Ready for AI and Great CX?

Get the consumer insights for EMEA. Then build an engagement strategy focused on the communications tools and channels — with AI smarts — that customers love.

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