Own Your Brand on Every Call
Make your customer conversations more engaging and secure when you embed voice calling into your apps and website.
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Learn how businesses use Vonage Branded Calling
Financial services
Display your verified identity on fraud alerts, KYC calls, and account notifications. The instant familiarity can increase your customer answer rate.
Healthcare
Own the lock screen with your company name and logo. This helps ensure that appointment reminders and care follow-up calls are recognized and answered.
Transportation and delivery
Add your branded identity to every call to reduce missed connections — such as driver-to-rider calls, last-mile delivery updates, and more.
No app download required
The First Orion branded calling network, STIR/SHAKEN authentication, and Rich Call Data (RCD) bring a new experience to your calls. Now you can showcase your company name, logo, and call intent on the customer’s native mobile dialer screen. The speed and ease build trust at the moment of contact.
Expansive: Powerfully reach 300M+ devices across all major U.S. carriers — AT&T, Verizon, T-Mobile, and Boost
Efficient: First Orion network intelligence reduces spam labeling by 80%
Simple: Easily manage number assignment, display names, analytics, and more through the Vonage Developer Dashboard
Integrated: Outbound calling authentication through STIR/SHAKEN
Deliver a rich brand experience
Your own mobile app can deliver a rich brand experience — complete with your company name, logo, and call intent on the lock screen — before every call connects, whether your agent is reaching out or a customer is calling in. Add on-demand biometric KYC, push notification branding, and secure callback for a trusted calling experience.
Branded in-app calls are available on both inbound and outbound to spotlight your company name, logo, and call intent.
Custom call intent helps your recipients see the purpose of the call before answering, such as "Fraud Alert" or "Appointment Reminder."
Secure callback allows customers to call back with one tap from within your app, with no number lookup or spoofed line risk.
On-demand biometric KYC enables agents to trigger face ID or fingerprint verification live during any call, with results in seconds.
PSTN fallback through Vonage SIP is carrier-independent, globally scalable — with no dropped experiences.
Best for: KYC verification, fraud alerts, high-value sales calls, inbound contact center branding, wealth management, healthcare
Enable branded calling for WhatsApp-first markets
WhatsApp Business Calling extends trusted, branded business calls into the world's most popular messaging app — with no proprietary app download required. Customers see your WhatsApp Business profile, which spotlights your name, logo, and verified badge, before they answer. And they can seamlessly go from a WhatsApp message thread to a live voice call without switching channels.
In-app: Inbound and outbound business calls directly within WhatsApp
Secure: End-to-end encrypted by default
Seamless: Convenient chat-to-voice escalation, with full conversation context preserved
Extensive: Global reach in WhatsApp-first markets
Simple: No PSTN required
Best for: WhatsApp-first markets, customer support escalation, post-messaging follow-up calls, international outreach
One API covers three channels
Vonage delivers branded calling across every channel your customers use — whether they’re on a standard phone line, inside your mobile app, or reaching out through WhatsApp. Choose one channel or combine all three in a single, intelligent call flow.
PSTN
Native dialer display through First Orion with no app required for expanded reach
App-based
WebRTC calling within your app or website creates a richer experience — with available biometric KYC parameters, custom intent, and more
WhatsApp Business Calling
In-app calling with WhatsApp Business API — no need for a proprietary app
Leverage a single API for intelligent call routing across every channel
Vonage uniquely bridges PSTN, app-based, and WhatsApp branded calling in a single, cohesive call flow. Just define your routing logic once and Vonage handles the rest. Here’s a sample hybrid flow:
Customer has your app: Deliver a richer branded experience in-app
Customer is off app but reachable through WhatsApp: Deliver WhatsApp Voice Call with business identity
Customer has neither: Fall back to PSTN branded call through First Orion (U.S.) or Vonage SIP (global)
Simple coverage: There are no separate integrations or gaps ... and all customers are included in at least one delivery flow.
Ready to Own Your Brand with Vonage?
You don’t like to receive spam-worthy messages or calls. So why send those to your customers? Check out the Vonage solutions to show off your brand.
