Customer demands are outpacing capabilities
Contact centers today face growing challenges. Customer expectations are higher than ever before, while contact centers are overwhelmed by volume, complexity, and disconnected tools. Agents juggle systems, AI initiatives stall. And costs rise as organizations attempt to scale on fragmented foundations.
Disconnected tools are hurting your customer engagement
A solution called Open CTI has been the standard for integrating telephone systems with Salesforce since 2012. It was designed to connect external telephony to Salesforce through simple, lightweight integration, enabling basic screen pops and call control.
Unfortunately, it keeps the contact center outside the Salesforce platform. Data remains fragmented, workflows break across tools, and AI lacks the context needed to reason and act.
Create a contact center that closes the gaps
How to overcome disconnected systems, data, and workflows? Use a solution that embeds telephony directly inside the Salesforce ecosystem. Every interaction, workflow, and insight flows through in real time. This native foundation enables automation, intelligence, and orchestration that external integrations cannot deliver.
Ditch the Disconnect
Unify every conversation, workflow, and data point for better customer experiences.
Leverage Agentic AI
Enable agentic AI to reason, act, and automate safely, using real-time Salesforce data.
Move Beyond Telephony
Humans, data, and AI can collaborate seamlessly to scale automation and personalization.
The power of an agentic contact center
An agentic contact center brings humans, AI, and data together in one system. AI listens, reasons, and acts using live data while agents work with full context in a single workspace. What’s more, this model depends on native architecture and cannot be achieved with Open CTI.
Hear what 360 CX and IT leaders are saying about their migration plans, their experiences, and their wins when they migrated from Open CTI to integrated solutions.
Future-proof your customer engagement
Check out our ebook to see why an agentic contact center can be the core of your engagement. A unified, Salesforce-native system allows AI, automation, and insight to scale across every interaction and every team.
“We had previously invested a significant amount of time, effort, and money to bring multiple contact channels into Salesforce and enable our service strategy that way. That’s where Vonage Premier for Salesforce Voice comes in, it’s not just a telephony product, it’s an omnichannel solution that seamlessly enables our agents to work more efficiently. Not only is Vonage a specialist in the voice field, but with VBC, Vonage’s Unified Communications Solution, we found all we needed for enterprise level communications with one provider.”
