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Have You Heard? You Can Unify All Business Communications With VBC

This article was published on March 15, 2024

Remember when a reliable office phone system was enough to keep your team connected? When a call center was all you needed to deliver customer service at scale? Those days are long gone. Business communications now happen via voice calls, messaging, video conferencing, email, live chat (with humans and bots), and a variety of social media apps.


But this can create frustrating experiences for employees, as they toggle back and forth between apps. Important data can also end up in multiple silos, leading to fragmented customer experiences. It doesn't have to be that way — you can unify all your channels in a cloud-based, unified communications solution like Vonage Business Communications (VBC).

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What Is Unified Communications?

Unified communications (UC) is technology that combines multiple real-time communications channels — including calling, personal or group messaging, and audio or video conferencing — into a single platform. Cloud-based UC solutions are often called Unified Communications as a Service (UCaaS), and they can be accessed from virtually anywhere, using any internet-connected device.

With UCaaS systems, you scale communications capabilities as your business grows. Your team can seamlessly work remotely, integrate data from business apps and eliminate siloed (and often costly) tools. Deliver a multichannel customer experience from a single business communications app. 

With a unified communications solution, like VBC, you can optimize business outcomes and customer experiences.

Benefits of VBC


Because VBC is cloud-based, it gives your team the flexibility to access all the necessary communications channels from virtually anywhere, anytime—via the VBC desktop or mobile app. This enables your employees to connect and collaborate on projects and communicate with customers. They can whiteboard via Vonage Meetings or even escalate to video conferencing from SMS. And with mobility options, they'll never miss a call whether they're working remotely or in an office space.

Cost Savings

Unifying communications into a single app can also lead to cost savings. With UCaaS operating in the cloud, businesses can eliminate the costs associated with multiple applications, hardware and maintenance. All that’s needed is a good internet connection and you’re ready to work from virtually anywhere - from an office location to your home or even a coffee shop.  You can even rely on automatic updates to ensure you are on the most current version of the VBC app to take advantage of the latest features.

Reliability and Security

Vonage invests heavily in security and privacy measures and maintains a wide range of compliance certifications across our product lines. They include ISO 27001, PCI-DSS, SOC, HITRUST, and CSA STAR, to name just a few.


The VBC Admin Portal lets you easily add users and extensions, view account billing, add premium features, audit usage and other analytics and view system status at a glance. 

You can easily self-service communications needs such as obtaining local phone numbers, toll-free numbers, and even international numbers. This enables you to customize user interactions with your business, eliminating barriers and making communication easier than ever, whether your focus is global or hyper-local.

AI Capabilities 

The Vonage Business Communications AI Virtual Assistant, powered by Vonage AI Studio, uses conversational AI that can complement your human team by answering customer queries immediately, guiding a conversation to get to the main issue, and executing the appropriate plan. Meanwhile, voice-enabled self-service and routing capabilities free up your employees to focus on their core competencies, and agent assist serves up the information they need to work smarter, not harder.


Integrations matter in business communications. Adopting a UC solution that offers integrations with tools your team already uses can make a huge difference in productivity and employee experience. 

VBC offers integrations with a variety of third-party apps. That includes your team's favorite collaboration and productivity apps (such as Microsoft Teams and Slack) and CRM platforms (such as Salesforce and HubSpot). 

VBC CRM integrations help your employees initiate calls using built in dialers, access communication tools like click-to-dial, and capture rich customer data all in one place. Likewise, integrating with a productivity app like Microsoft Teams enables employees to verify the availability of subject matter experts to quickly get answers while on a customer call.

Ready to Transform Your Business Communications?

Simply put, VBC lets you unify your communication channels into a single system that ensures a seamless experience for your team and your customers—enabling your business to modernize operations and future-proof communications. 

Ready to unify your business communications? Connect with a Vonage specialist to learn more.

Have You Heard?

Don't miss the next installment of our Have You Heard? blog series.

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