Ebury Accelerates Sales with Vonage Contact Center for Salesforce
Ebury employs a unique business model for the FinTech industry. Instead of solely relying on inbound marketing to reach difficult-to-reach SME customers, Ebury makes outbound calls directly to potential clients. Vonage Contact Center for Salesforce adds ease and transparency to their processes.
ChallengeEbury lacked visibility of the sales process across its different jurisdictions — the UK, Spain, The Netherlands, and Poland — slowing the business’s progression. Ebury needed a cloud-based sales process to further accelerate its growth.
SolutionVonage Contact Center for Salesforce
ResultsEbury can now compare and understand performance across the global sales team. Managers can cut call data in thousands of ways, giving them better information for decision-making with real-time dashboards to improve conversion rates and increase sales.
Ebury builds a high-tech sales acceleration stack using Vonage
Ebury is a rapidly expanding FinTech company with sales doubling year-on-year. A trusted partner for SMEs, Ebury provides a unique combination of lending, currency and payment solutions and works with over 12,000 clients around the world. Today it employs over 350 people in Amsterdam, London, Malaga, Madrid and Warsaw. With £83m of funding secured in 2015, Ebury is one of the most invested in European FinTech businesses.
Ebury employs a unique business model for the FinTech industry. Instead of solely relying on inbound marketing to attract difficult to reach SME customers, Ebury makes outbound calls directly to potential clients.
Toby Young, CTO, says “Our growth has come from identifying the right companies to call and contacting them in a proactive way.” With half the company in sales positions, this model has proved incredibly effective, but according to Toby the business “wanted to make it really easy and efficient for a salesperson to make a call and ensure they were calling from inside a CRM system.” Ebury also lacked visibility of the sales process across its different jurisdictions – the UK, Spain, The Netherlands and Poland – which was slowing the business’s progression. A cloud-based sales process was needed to further accelerate Ebury’s growth
How Vonage has enhanced ease and efficiency for Ebury
A state-of-the-art cloud-based sales process
Vonage technology gives a single reporting engine at the heart of the business. Ebury is now able to compare and understand the breadth of performance across the global sales team. Managers can cut call data in thousands of ways, giving Ebury better information for decision-making with real-time dashboards to improve conversion rates and increase sales. Sales reps are now working entirely within the Salesforce CRM system and, because of the integration with Vonage Contact Center, they can see all the conversations, call recordings and activity history with clients and prospects. Ebury’s sales agents are now more efficient than ever, having one source of truth and visibility of the end-to-end sales process leading to more successful conversations.
Automatic call logging saves valuable time for the sales team
Ebury uses predictive data analysis to track prospects and select the right individuals for the sales team to call. With Vonage technology, all calls are immediately and automatically logged against the activity in Salesforce so Ebury’s agents have more time to prepare for the next call, improving success rates. Now managers can analyze huge streams of call data, which is accurately and automatically populated in real-time. Combined with click-to-dial from within the Salesforce record, Vonage technology reduces the time it takes for the sales teams to meet their targets.
Easy-to-access call recording builds sales team development
The Vonage cloud platform gives all employees easy access to call recordings, not only an FCA requirement, but vital to improving the performance of individual salespeople. Toby says that in the past, accessing call recordings was very difficult. Now sales reps can get a better understanding of what is required to be successful and replicate the top performers quickly.
In-country caller line identification grows customer confidence
Ebury is using flexible caller line identification (CLID) to improve connection rates with prospects. Toby explains that displaying a local number when calling prospects “has significantly increased the answer rate and gives customers more confidence.”
Gamification techniques drive sales performance
An early adopter of gamification, Toby says Ebury uses game techniques to improve sales performance. “We continually change what we gamify, but we have targeted the quality of data collected, adoption of the sales process and length of call times to customers. It’s been particularly effective and massively increased the time on call across all sales teams.”
Simplified office move helps Ebury keep growing
With the help of another Vonage customer and partner, Exponential-E, and Vonage pure cloud delivery, Ebury’s office move was delivered seamlessly. Over 150 phones and employees were consolidated into a single location, two new circuits were installed and new networks implemented. All the Vonage users had to do was sign in and they were able to get to work immediately. Lastly, the Vonage for Sales platform has transformed the way Ebury handles inbound calls from its 12,000 existing customers. There’s one simple number for customers to call and they are routed straight through to their account manager, improving customer experience.
“The best outcome of the Vonage system is transparency across the sales estate. It’s easy to drop in and out of the call. It’s faster to educate and get junior sales teams up to scratch.”
Toby Young, CTO, Ebury