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Vonage Introduces 'Conversations for Salesforce' for Seamless Customer Journeys across Channels, Processes and Organizations

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Adds two-way messaging capability to Salesforce for personalized, contextual communications to improve first contact resolution and customer engagement, and enhance Vonage Contact Center

HOLMDEL, N.J., Sept. 13, 2023 /PRNewswire/ -- Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation and a part of Ericsson (NASDAQ: ERIC), has launched Vonage 'Conversations for Salesforce', a configurable omnichannel messaging app powered by the Vonage Communications Platform, enabling businesses to serve customers directly from the Salesforce platform and delivering exceptional customer engagements, whilst blending bot and Vonage Contact Center (VCC) agent interactions.

Vonage's new app provides a flexible and scalable way of sending SMS, MMS, and WhatsApp messages from within Salesforce, making it easy for businesses to develop custom workflows using standard Salesforce tools. With 30 percent of consumers claiming messaging apps are their most-used method for communicating with businesses, Vonage 'Conversations for Salesforce' will help businesses increase customer interactions, improve customer experience with personalized conversations, and optimize productivity. With Salesforce as a single source of truth for customer data, users can participate in a conversation and access the entire customer history. Response-handling can also be automated with chatbots or routed automatically to the right agent or organization to enable fast resolution.

The leading carrier services company in the United States, Thunder Funding, had a rapidly growing contact center that managed inbound and outbound voice communications through Vonage Contact Center and Salesforce. With Vonage 'Conversations for Salesforce', Thunder Funding has now enabled two-way conversations and can send more than 5,000 messages per day to customers and prospects. Conversations are managed directly in Salesforce, keeping the context of conversations readily available, and can be escalated to an agent once a lead is qualified.

"At Thunder Funding, Vonage Conversations for Salesforce has enabled us to handle two-way interactions with our customers through SMS and MMS, improving our response rates and elevating our customer engagement," said Jim Marshall, IS Project Manager, Thunder Funding. "Getting the app set up didn't require any coding and the platform offers extensive customization to fit our specific needs. Customers can now more quickly and easily communicate with our client support and sales teams and we have full visibility of conversations across each department, with real-time activities accessible to supervisors on our live dashboard."

"Many businesses are not using the communications channels made available by today's technology to their full potential and are missing out on opportunities to make real connections and drive customer engagement," said Savinay Berry, EVP, Product & Engineering for Vonage. "Vonage 'Conversations for Salesforce' unlocks the power of delivering personalized two-way interactions with customers from Salesforce, enabling engagement at scale with SMS, MMS and WhatsApp channels while blending bot and VCC agent interactions. Based on Salesforce's best practices and latest tools, the app overcomes the constraints of existing solutions and is enabling conversations across the entire organization."

Vonage Conversations for Salesforce is part of the full Vonage AI Acceleration Suite for Salesforce, a portfolio of AI-capable, low-code/no-code programmable components that help speed business transformation and seamlessly integrates with Salesforce applications to enable personalized conversations across omni-channel communications.

Vonage Conversations for Salesforce will be showcased at Dreamforce in San Francisco this week. Visitors to the event will also have the opportunity to experience interactive product demos of other Vonage solutions, including Vonage Premier for Service Cloud Voice, the company's advanced, end-to-end intelligence and automation-driven contact center solution.

For more information, visit or meet with Vonage at Dreamforce.

Salesforce, Dreamforce, Service Cloud and others are among the trademarks of, inc.

About Vonage
Vonage , a global cloud communications leader, helps businesses accelerate their digital transformation. Vonage's Communications Platform is fully programmable and allows for the integration of Video, Voice, Chat, Messaging, AI and Verification into existing products, workflows and systems. The Vonage conversational commerce application enables businesses to create AI-powered omnichannel experiences that boost sales and increase customer satisfaction. Vonage's fully programmable unified communications, contact center and conversational commerce applications are built from the Vonage platform and enable companies to transform how they communicate and operate from the office or remotely - providing the flexibility required to create meaningful engagements.

Vonage is headquartered in New Jersey, with offices throughout the United States, Europe, Israel and Asia and is a wholly-owned subsidiary of Ericsson (NASDAQ: ERIC), and a business area within the Ericsson Group called Business Area Global Communications Platform. To follow Vonage on Twitter, please visit To become a fan on Facebook, go to To subscribe on YouTube, visit


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