by Lorenzo Teodori
98% of text messages are read by the end of the day?
Even with the popularity of channels like social media, messaging, voice, and video applications, people text—all the time.
It’s simple, accessible, and it gets the job done.
Because text messaging is a consumer-favorite, organizations across nearly every type of industry use text messaging to engage with consumers, employees, patients, and students, among many others.
With the growing demand for Application-to-Person (A2P) text messaging services, wireless carriers in the US, like Verizon, T-Mobile, AT&T, and Sprint are shifting their sights to A2P 10-digit long code (10DLC), or commercial long code messaging, in order to deliver a better experience for their wireless customers.
What is 10-Digit Long Code (10DLC)?
10-digit long code or 10DLC is quite simply the 10-digit phone number used for person to person or business communication purposes. A2P 10DLC is the newly designed and sanctioned method for businesses and organizations to communicate with consumers.
It means that an organization will be better equipped for higher volumes of messaging using their own dedicated business number.
Verizon Wireless is one of the first to announce their commercial product of A2P 10DLC messaging in the US.
Their new A2P 10DLC messaging is expected to improve SMS delivery quality on their mobile network and provide their wireless customers with better protection from spam. The announcement means positive changes are in store for Verizon’s mobile customers. It also means that any US-based business that uses SMS messaging communications may be affected by the changes.
What to Expect?
Nexmo will provide customers with at least 10 days notice before moving to Verizon’s new 10DLC service.
Other wireless carriers are currently testing their solution and expected to follow suit and release their A2P 10DLC service in 2020. However, as soon as we hear more about the respective A2P 10DLC release for Verizon and the other major wireless carriers in the US, we’ll update you with what we know, how the changes will affect you, and what you can do to ensure the optimum benefits of your services and solutions with us.
For future product news updates, including the latest on 10DLC, please visit us at Vonage Stories!