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Delivering Innovation Through the Last Mile

This article was updated on August 8, 2022

Aramex builds integration with the WhatsApp Business Solution via Vonage APIs to improve customer service through increased delivery efficiency.

Recently, our customer Aramex, a global leader in the logistics and transportation industry, successfully digitally transformed its last-mile delivery processes with Vonage APIs. Using the Vonage Messages API to integrate directly with the WhatsApp Business solution, in addition to existing messaging capabilities via Vonage's SMS API, the company was able to build effective communications with customers that increased the speed, accuracy, and efficiency of messaging delivery and improved the overall customer experience.

Aramex is recognized for its customized and innovative services for businesses and consumers. The company offers international and domestic express delivery, freight-forwarding, logistics and supply chain management, ecommerce, and record management. Fueled by the growth of global ecommerce, the competitive landscape of the logistics market is changing in a way that required Aramex to evolve. Large and small etailers, as well as new digital logistics operators, are using new and disruptive “Last Mile Delivery” technologies.

These technologies help companies complete the final, most important step of the process: the timing of package delivery. To remain competitive, Aramex wanted to upgrade its technology-enabled solutions to allow for faster and more efficient last-mile delivery. Leveraging the WhatsApp "Live Location" feature to ensure more accurate deliveries to those areas without traditional ZIP codes or addresses, Aramex turned to the Vonage Messages API, transforming the last mile by using programmable communications. Vonage’s enterprise services guided Aramex through the process — from kick-off to being live in production.

Check out the full case study to learn more about how Aramex is leveraging Vonage APIs to create better business outcomes.

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