Now in its third year, the Tech MVP list celebrates the most exceptional technical talent and innovative products within the marcomms industry in Asia-Pacific. A rigorous judging process conducted by a panel of senior tech professionals combined quantitative grading with qualitative analysis, with businesses measured across five key criteria: originality, scalability, business strategy, success, and continuous investment.
The judging panel were impressed by how Vonage Conversational Commerce ‘has intricately woven dynamic conversations into the transactional fabric, offering a level of personalization that traditional e-commerce cannot emulate.’ They acknowledged that Vonage’s application stands distinguished with the company’s omnichannel engagement strategy, ensuring cohesive interactions across various digital platforms.
Judges acknowledged that ‘the platform’s automation capabilities simplify the purchase journey, completing transactions without leaving the messaging platform. Embedded commerce within conversations establishes Vonage as a leader in interactive shopping experiences.’ The panel commended Vonage’s innovative approach, while judge, Agnisha Ghosh, director of digital media and advertising strategy at MetLife Asia, praised the platform's application of AI in enhancing customer experience. She commented, “Vonage Conversational Commerce has paved the path for a new commerce era, seamlessly melding conversations with transactions and exemplifying innovation in Asia-Pacific.”
Vonage’s end-to-end conversational commerce application enables brands to create omnichannel, messaging-first customer buying experiences across popular messaging, social and web platforms such as WhatsApp, Messenger, Apple Business Chat, Instagram, Twitter, SMS, LINE, Google Ads, brand websites, and more. As social messaging becomes more important to consumers across the globe as a quick and direct way of connecting with their favorite brands, the application meets the needs of major global brands such as L’Oréal, Ben & Jerry’s, and Burger King, helping them to connect with consumers, while also turning these conversations into richer AI-enabled customer experiences.