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Vonage and Smartfren for Business Enter Partnership to Deliver A2P SMS Services in Indonesia

This article was published on October 26, 2023

Vonage has entered a strategic partnership with Smartfren for Business and will provide the leading telecommunications and digital solutions company with SMS Application-to-Person (A2P) services in Indonesia.

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Through the partnership, Smartfren for Business will leverage Vonage’s platform to enable a fast and reliable interaction between customers and businesses through A2P messaging. With Vonage handling the delivery of personalized messages to thousands or millions of customers throughout Indonesia, the collaboration will enable Smartfren for Business to simplify the communication process, increase efficiencies and provide a better customer experience.

Alim Gunadi, Chief Enterprise Business Officer of Smartfren for Business, commented, “We are proud to announce this partnership. There are high hopes for the collaboration between Smartfren for Business and Vonage in developing the SMS Application to Person service. We believe that through this partnership, we will not only improve operational efficiency and speed of business messaging, but also open new opportunities for innovation and mutual growth. With the support of Vonage, I am confident that we can provide better solutions to business customers, strengthening our communication services even further." 

Sunny Rao, Senior Vice President, API Global Sales at Vonage, who attended the signing of the partnership in Jakarta, commented, “Adopting digital solutions and personalized customer experiences has become critical to meeting changing customer expectations and strengthening brand loyalty. SMS remains a vital communication format in the Asia Pacific region, where mobile penetration continues to rise, with 1.8 billion subscribers expected by 2025. 

“We are thrilled to partner with Smartfren for Business to provide SMS services that will boost efficiencies for the business and enable more meaningful connections, conversations and engagement for enterprises.”

Vonage and Smartfren for Business hope that through this partnership, they will not only improve A2P SMS services but also pioneer more innovations around A2P SMS in line with the dynamic demands of business customers in this digital era.

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