This was an exciting week for Vonage. The Company closed out its first ever user and developer conference - Vonage Campus - with nearly 1,000 registrants, the unveiling of its new brand, three product announcements, countless product demos, breakout sessions and exciting guest speakers from the tech world.
In addition to breakout sessions where attendees focused on specific tech advancements, led by Vonage and industry leaders, both days of Vonage Campus featured ongoing product demos of newly announced products, including Conversation API, Vonage Meetings and App Center, in the interactive, hands-on Technology Hub. Customers, partners, prospects - all had the opportunity to check out these latest product rollouts first-hand and speak to Vonage engineers and product experts to learn how these tools can be easily implemented to help change the way they keep their employees connected and their customers engaged.
Everything is Brand
keynote address with CEO Alan Masarek, Emmy Award winner Duncan Milner took to the stage as a special guest in a fireside chat with Vonage Head of Brand Tom Furr. Speaking about his experience working closely with Steve Jobs for 15 years, Milner shared his experience helping to launch Apple's most iconic products. He noted that Jobs believed in being single-minded and focused when it comes to differentiating your brand. Coming on the heels of Vonage’s big rebrand announcement, this message resonated with attendees who spent the last two days under new Vonage brand that adorned every corner of the Vonage Campus space.
"Everything is brand,” said Milner, “There's no distinction between types of ads. Every touchpoint with a consumer says something about the brand."
Milner and Furr took this sentiment and applied it to Vonage and where the Company finds itself today, building on its legacy brand to become a global leader in business cloud communications. With its rebrand announcement, Vonage is revitalizing an already strong and iconic brand identity, and coupling it with the ability to drive a memorable, personal experience - this is what today’s customer demands and what keeps them coming back again and again.
Technology for the Sake of Humanity
During his closing keynote, Ebeling shared moving stories of how his team at Not Impossible is “helping one, to help many” - taking on the impossible to create change at scale.
“If we can solve for one and tell the story powerfully,” said Ebeling, “we have the ability to scale. If you look at history, there's nothing that stays impossible forever.”
Powerful words from an entrepreneur that is harnessing the power of technology to change the world for the better, one person at a time.
Vonage Campus brought customers, partners, and developers together with speakers, sessions, and demonstrations to explore the future of business cloud communications in a high-energy, thought leadership environment. This event cemented Vonage’s status as a global leader in the industry. The Company is more focused than ever on continuing to lead through change, leveraging its legacy as a technology disruptor to continue to make communications more flexible,intelligent and personal to help businesses stay ahead.