Vonage WhatsApp API Pricing
Grow your business and deepen customer engagement with WhatsApp messaging and voice calls — all with simple, transparent, industry-standard pricing.
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Enjoy simple and transparent pricing
WhatsApp pricing has two components:
WhatsApp Messaging Pricing
WhatsApp fees
WhatsApp fees apply on a per message basis for each delivered message. See Meta for pricing details.
Vonage platform fee
Vonage rates start as low as 0.0001 Euros (0.00016 USD) per message. Please refer to this pricing table for details.
WhatsApp Business Calling Pricing
WhatsApp fees
WhatsApp fees apply on a per minute basis for each connected call, based on destination country. See Meta for pricing details.
Vonage platform fee
Vonage rate is $0.004 per minute (€0.0034 per minute) for all countries, applicable to both inbound and outbound calls.
Boost your two-way conversations, reach, and engagement with WhatsApp
98%
Open rate
45-60%
Click-through rate
~70%
Delivery rate
Vonage WhatsApp API pricing FAQs
WhatsApp Messaging pricing:
- Meta/WhatsApp fee applies per delivered message, based on destination country and message category — Marketing, Utility, Authentication, or Service.
- Vonage platform fee covers small infrastructure and routing costs — starting as low as 0.0001 Euros (0.00016 USD). This adjusts per volume and region. For example, a higher volume sent to a specific region lowers the incremental Vonage platform fee.
WhatsApp Business Calling:
- WhatsApp Fees: Applies per minute, per connected call; varies by destination country and traffic type (outbound / inbound); tier pricing applies at WABA level.
- Vonage fee: $0.004/min (€0.0034/min).
- Billing increment: Every 6 seconds for both Meta and Vonage fees.
WhatsApp Messaging:
- Marketing: Promotional messages sent to customers
- Utility: Transactional messages, such as order confirmations and shipping updates
- Authentication: One-time password (OTP) and verification messages
- Service: Free-form replies sent by a human agent or AI solution in response to a customer message, charged per message at the same rates as Utility and Authentication messages.
WhatsApp Business Calling:
- Outbound: Business-initiated calls
- Inbound: User-initiated calls
Inbound messages from users to your business are always free. Starting October 1, 2026, outbound messages sent within a 24-hour customer service window are no longer free — both free-form (Service) replies and Utility templates sent inside an open window are now charged per message. Vonage platform fees also apply.
Yes. Meta offers incremental-tiered discounts for Messaging (Utility and Authentication messages) and Business Calling (outbound calls), based on monthly volume per destination country. Discounts apply to messages/calls beyond set thresholds and reset at the end of each month.
Effective July 1, 2025, Meta shifted from conversation-based pricing (CBP) to per message pricing (PMP). Existing customers with custom pricing retained their rates — only the billing unit changed from per conversation to per message.
Discover additional messaging channels and advanced features
Messaging channel
Features
Powerful reach with simple, competitive rates
Per message, tiered rates vary by country
Cost-effective channel to power your omnichannel strategy
Messenger
0.0011 Euros | 0.0011 USD per delivered message
Viber
Contact sales
Supports the build of encrypted, HIPAA-supportable applications (with signed BAA)
Contact sales
$550 per month
Auto-redact
$1,100 per month
Tiered pricing
Contact sales
Flexible service plans to launch fast and help you grow
Simple, usage-based pricing
All-inclusive features for a richer, more meaningful customer experience. Meet customers on the channels they most prefer with RCS, WhatsApp, Messenger, Email, Viber, MMS, and SMS.
Get started with Vonage WhatsApp APIs
Ready to generate more engagement with WhatsApp messaging and calling?
Thanks for reaching out!
A Vonage expert will get back to you shortly. In the meantime, feel free to explore how Vonage is making communications more flexible, intelligent, and personal, so our customers can stay ahead.
