Always adapting, always improving
In order to optimize deliverability to thousands of networks around the globe, a platform needs to gather continuous feedback from customers who send large amounts of messages to a broad set of countries. Because we handle the messaging traffic from the world’s largest chat applications, we are uniquely positioned to optimize deliverability for the rest of our customers.
Our patented Adaptive Routing algorithm can measure real-time deliverability and automatically route messages to the best performing route. We process more than 60 million data points per month giving us real-time insight to the best performing routes all over the globe, resulting in the highest possible delivery with the lowest possible latency.
The consistency of low latency and high deliverability over time is what sets us apart. We’ve found a way to reduce the volatility of deliverability, regardless of where on the planet your end users may be. Our Messaging Quality engine delivers a conversion rate that is so consistent, it typically varies by less than 0.03% in any given 12 month period!
We’re able to circumvent outages by detecting degradation of quality early and moving your traffic to the next best route, preventing service outages altogether.
Intelligent message delivery
Managing your identity and content is important when sending messages. End-users need a consistent and contextual experience and expect a rich character set within their messages, whether it’s full language support or expressing feelings via emojis.