Gain deeper insightsCapture recordings and metadata from every call to measure and improve your marketing campaigns, including who called, the dialed number, the call length, and more.
Generate better leadsIncrease leads and improve lead quality by advertising virtual phone numbers in addition to web forms and email. Customers who call are more motivated buyers than those who email.
Route to the right agentRoute calls to the right agent the first time based on what number was dialed and even which billboard location generated the lead.
How call tracking works
1. Advertise virtual numbers
Advertise a unique virtual number for each ad campaign, client or even each billboard location.
2. Customers call
Potential customers see your ad, and if interested, dial the virtual number to reach your business.
3. The analytics run behind the scenes
Behind the scenes, Vonage APIs capture data about every call, including date and time, called and calling parties, call completion status, call duration, call cost, and more.
4. Gain actionable insights
You can gain actionable insights by generating reports about your campaigns from our dashboard or your own application using our Management APIs.