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How to Be a CX Trailblazer

What is conversational engagement? And why do companies need to master it?

Learn how 10 trailblazing companies and accomplished marketers in Germany delight, engage, entertain, and inform their customers with human-centered personalized conversational engagement. Enjoy the exclusive insights for Vonage by Peggy Anne Salz, an analyst, author, senior Forbes writer, and Founder of MobileGroove.

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CX Rules

30 CX rules from leading marketers you need to know

Ecommerce leaders from Germany have embraced the seamless, frictionless, and engaging experience of conversational commerce. Download the playbook and learn key CX rules, including:

    • Conversational engagement is more than enabling commerce: Enable exchanges between company and customer across the customer journey

    • Customers expect to experience your brand as more of a persona than a company: Keep your personality and character consistent

    • Curiosity is important, because conversational commerce is a two-way street: Ask customers for feedback throughout their experience

"The only constant is change. This is particularly true for customers and their communications and shopping patterns. That’s why the time to create better customer journeys with conversational commerce is now."

Peggy Anne Salz | Founder | MobileGroove


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Industry insights and functional knowledge that you can implement

Today’s savvy customers welcome savvy interactions. Get the insights and learn why:

    • Consumers demand a two-way conversation with businesses and brands, which changes the focus from selling to serving

    • Consumers interact and transact with brands over their favorite channels … and how you can, too

    • The more seamless the process, the more boost to the bottom line


Get the playbook

Consumers have plenty to share about what they do and don't like. And industry leaders have insights that can influence your selling strategy. Download the playbook today to learn more.

cover to playbook, How to Be a CX Trailblazer

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We think you'll enjoy reading How to Be a CX Trailblazer: Ten Lessons from Highly Innovative German Organizations.

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