Recently, Vonage introduced a new comprehensive channel partnership program - The Vonage Partner Network. This new program was purpose-built to enable our partners to solve their customers' communication needs by leveraging our unique combination of unified communications solutions and embedded communications APIs.
We recognized the need for a specific program to help partners capitalize on this powerful combination of cloud communications technology, and through the Partner Network, our channel partners can now offer their customers innovative ways to both collaborate more productively and to engage their customers in more meaningful ways, ultimately creating better business outcomes.
Alongside the introduction of the Vonage Partner Network, we’re creating Vonage Teaming Plus, a new initiative that teams hundreds of regionally located sales people with dedicated partner program management resources to ensure its partners' success. With Vonage Teaming Plus and the Partner Network, we’re redefining how channel partners are served by providing them with unique technology solutions and a tightly-aligned support team for the entire sales process, from lead to close, through service delivery, ongoing account management and customer expansion.
Vonage Channel Chief Bob Crissman said in the announcement, "Our channel partners are instrumental to our company's growth and the Vonage Partner Network will ensure everything we do – from the development of our products and solutions to our sales, support and marketing frameworks – supports them. As partners use a more consultative sales approach, they are looking for on-the-ground sales support and technical expertise, easy onboarding and an efficient service delivery process."
Focus on Solutions, Support and Incentives The structure of the Vonage Partner Network, and its focus on a solutions-based model, enables us to develop stronger partnerships with SIs and ISVs. Our team works with partners to uncover customer needs and provides them with the depth of product knowledge necessary to recommend software solutions designed to meet those needs. To support this focus, and to continue to support and build upon our existing network of traditional channel partners, the Vonage Partner Network will offer sales-enabled support, ongoing training, and consultation service before, during and after the deal close.
Designed to meet the evolving needs of both channel partners and the enterprises they serve, the Partner Network allows us to introduce new resources and incentives to enable sales opportunities for partners, at scale, setting a new standard in the industry. New resources include a new, leading-edge partner portal, access to Vonage’s entire product portfolio, including services offered through Nexmo, the Vonage API Platform, and new business leads, along with industry-leading rewards and recognition, and a customized, residual-selling model to help partners grow their businesses.
The Partner Network features four levels of engagement for Vonage partners - Platinum, Gold, Silver and Emerging - each with a unique set of benefits, rewards and tools to augment partners' sales efforts. Performance-based incentives and revenue growth recognition thresholds provide flexibility to quickly advance across the tiers, earn more, and expand revenue potential and market reach with agility.
See more information about the Vonage Partner Network.
Want to hear more from Channel Chief Bob Crissman? Check out this interview.