Trusted recommendationsIndividuals are more likely to try an unknown app if it is recommended by a trusted friend.
Cost managementOn a per-click basis, SMS-based invitations are far less expensive than Facebook ads and other channels.
EngagementWith an engagement rate of ~95%, users read SMS messages more quickly and consistently than from any other channel — including email or push notifications.
ReachSMS knows virtually no bounds, so users can share your app with friends no matter where they are in the world or what social networks they use.
How social invites work
1. Enable your users to shareYour users invite their friends to try your app by entering their friends’ phone numbers (directly or via their contacts app).
2. An invitation arrivesYour application sends a personalized invitation to your user’s friends via SMS. The message includes a direct link to your app on the iOS or Android app store.
3. The friend downloads and installs the appOne tap on the link takes the friend to your app’s page in the Apple or Android app store. The friend can easily install your app and then invite others.
4. Track user uptakeYou can track who sent invitations to whom as well as which invitees installed the app.
Why choose Vonage APIs for social invites?
Optimal deliverabilityVonage APIs direct-to-carrier model and adaptive routing engine reduce message latency and ensure consistent high deliverability — regardless of the destination.
Validate the phone numberBy incorporating Vonage APIs Number Insight into your Social Invites workflow, you can automatically validate a recipient’s number before the invitation goes out. This enables you to avoid sending messages to out-of-service numbers or landlines.
Track your invitationsUsing Vonage APIs dashboard or Management API, you can track the delivery and click-through of each app invitation you send. If you embed trackable links in the messages, you can determine who initiated each invitation, who clicked through, and who installed your app. You can use this information to send a message — or even a gift — to thank users for sharing your app.
Analytics for delivery optimizationYou can optimize app promotion campaigns with insights available on Vonage APIs dashboard or through the Management API.
Single code baseDifferent destinations have different requirements, but Vonage APIs regulation engine transparently ensures message compliance worldwide so you don’t have to write separate code for invitations sent to different countries. For example, Vonage's SMS API automatically transforms outbound messages to ensure proper encoding, sender ID, message length and more.
Verify app installationsWhen an invitee installs your app, you can verify the legitimacy of their installation by using the Verify API or SDK. You can also check whether the URL used to download your app is the same URL that was sent to the phone, enabling you to verify the user automatically.