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Outbound Call Center Solutions

Want to get more leads, close more deals, and build better relationships with your customers? You can create an ideal outbound call center solution with Vonage.

Call center technology helps thousands of businesses just like yours take their communication to the next level. Whether you want to reach more customers, optimize your communications, or just make life easier for your team — Vonage can help. 

Reach out to a Vonage expert today to learn more about customizing Vonage Business Communications (VBC) for outbound calling.

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An Outbound Call Center Solution to Suit Your Business

The right outbound call center solution can make a huge difference to your organization. From keeping your customers happy to giving your team effective tools, a good call center solution can revolutionize your business.

Vonage Business Communications (VBC) is a unified communications solution that works across a variety of devices. The following are just some of the features and functions that you could benefit from with VBC.


HD Voice for Phone Calls

If your business’s outbound calls offer reliable, advanced quality, it can positively impact customer experience. With HD Voice, you can optimize call quality across mobile, web, desktop, and physical phones. Once it’s enabled on your account, your team and those they call can begin experiencing high-definition call quality.

Salesforce CRM Integration

The best outbound calling services integrate seamlessly with CRMs, allowing you to log insights and deliver excellent customer service. The Vonage for Salesforce Integration means you can effortlessly combine your voice interactions with Salesforce workflows.

Caller ID Block

It’s not uncommon for people to screen calls. By blocking caller ID, you can better connect with and even generate leads from customers who are screening calls. With VBC, it’s easy to block caller ID on any of your outbound calls via either your keypad or by saving a setting in the Admin Portal.

Company Call Recording

Schedule call recording of outbound and inbound calls for all users within your organization. All recordings are password protected, and access is granted only by administrators, so team members don’t need to worry about their calls being listened to by just anyone.

Business SMS and MMS

Calls are only part of how a modern business communicates. To get the very best out of your communications system and reach more customers and leads, messaging is a must. With the VBC Desktop and Mobile Apps, you can send and receive SMS and MMS messages via your VBC number.

VBC Mobile App

Many businesses now include remote and hybrid teams. With the VBC Mobile App, your employees can make those crucial outbound calls wherever they are — all from a business phone number. The app is available on Android and iOS devices, allowing you to take your business phone system with you.

What Common Business Processes and Services Are Handled by Outbound Call Centers?

Outbound call centers are the beating heart of many businesses that make frequent calls to customers — especially those with a strong sales element. 

However, these aren’t the only businesses that can benefit from an outbound call center solution. There are many common business processes and services that outbound call centers handle. Here are just a few common outbound call center services and processes:


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Voice calling remains a popular and effective sales channel.


Sales can be a tough job at times, but it’s much easier with the right outbound sales call center solutions. Vonage can help automate elements of the sales calling process, allowing team members to focus their efforts on effective communication with potential customers.


For example, VBC integrates with CRMs like Salesforce, meaning your team members have all the data they need to deliver personalized and engaging sales pitches at their fingertips.


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Telemarketing is crucial for getting your brand name out there and building your business reputation — not to mention bringing in new leads and making more sales.


Good telemarketing campaigns rely on good outbound call centers. Often, telemarketing integrates with sales, but there’s more to telemarketing than cold calling with sales pitches.


Telemarketers will work hard to generate new leads for sales teams using a variety of methods and channels. Telemarketers may reach out to prospects through SMS, voice calling, and more. 


That’s why a unified communications platform like VBC can help, by unifying multiple channels in one place. This saves time and hassle that can be caused by having to flip between several apps.


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Market Research

Outbound calling can also be a very effective market research tool. Things like phone surveys are often a quick and effective way to get honest opinions on your products and services or to take the temperature of your market.


With the right outbound call center software or solution, researchers can make calls easily, efficiently, and in higher volumes. This helps them gather accurate and meaningful insights.


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Proactive Customer Service

Proactive customer service is all about anticipating the needs, wants, and pain points of your customers before they reach out to you about them. A big part of this is contacting customers to inform them of things like shipping delays, service interruptions, or upcoming offers they may like.


Outbound call centers, therefore, are crucial to proactive customer service. Call center software gives your team all the tools they need to quickly reach customers and provide the kind of fast, friendly, efficient service they expect.

Proactive customer service isn’t a replacement for the traditional, reactive kind, of course. Instead, you should think of it as complementary. VBC is a platform that can help you provide both. Alongside its outbound calling capabilities, VBC also has useful features for handling inbound calls like a Virtual Receptionist, Call Queues, and more.

Photo of a smiling female call center agent talking to a customer on her headset as she types notes on her computer.

Gathering Customer Feedback

Customer feedback is vital for honing and refining your products and services to perfectly meet customer needs. However, without the right communications tools, gathering feedback can be tricky.


Unless you give them easy opportunities (and perhaps incentives), customers often won’t bother to tell you what they think of your product until something goes wrong — at which point they might impact ratings with a negative review.


A good outbound call center gives plenty of options for gathering feedback and using it to improve products and services. For example, you could reach out to customers either by phone or SMS message to carry out surveys.


Similarly, you could also gather “soft” feedback by assessing customer tone on calls or noting common problems or keywords that arise during conversations.


What Types of Outbound Call Center Solutions Are There?

There are several types of outbound call center solutions, categorized by their infrastructure and mode of delivery. Here are three of the most notable:


On-Premises Solutions

An on-premises solution involves installing all the hardware and software needed for an outbound call center at your own location.

There are advantages to on-premises solutions. You have complete control over your call center and can, to a certain extent, customize it to your own precise specifications.

However, on-premises solutions can also be costly to install, complex to run, and restrict your employees to making calls only from your office or primary business location. For these reasons, businesses are increasingly moving away from on-premises outbound call solutions and adopting hosted or cloud solutions.

Hosted Solutions

With a hosted solution, the server and hardware for your call center sit offsite, managed by a service provider. Your team connects to your hosted server via a remote network connection.

Unlike an on-premises solution, maintenance, security, updates, and so on are handled by the service provider. This is a convenient way for businesses to get access to premium quality hardware without the overhead costs and time-consuming maintenance that comes with an on-premises solution.

Hosted call centers are accessible and convenient, but because they can still be reliant on hardware —albeit at a third-part provider’s premises — they can be clunky to update. While they’re usually more flexible than on-premises solutions, they lack the flexibility of cloud solutions.

Cloud Solutions

A cloud solution is hosted in and run entirely from the cloud. Cloud solutions are flexible and agile. They’re typically quick and simple to upgrade, and can handle a lot of integrations with ease. They also offer a much more flexible way of working, as they’re not dependent on employees being in a single, physical location.

AI and automation are also used to enable sophisticated VoIP call center solutions that don’t require cumbersome hardware.

A good cloud call center provider will give you a scalable, flexible, secure, agile, and cost-effective communications solution. A cloud call center also gives you the option for employees to work remotely, or to have employees in different locations around the world, as the cloud interface can be accessed by virtually any compatible device, no matter where the user is.

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99.999% uptime reliability to keep your business running.1 Explore our tech
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Security and compliance

Secure communications that meet your industry’s regulatory requirements. See VBC Security & Reliability
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Ease of use

Switching is a cinch, and using it is even easier. See how
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Customer service

No question’s too big—you’ll get it answered fast. Explore VBC Support

Why Might a Cloud-Based Outbound Call Center Platform Be the Smart Choice?

A cloud-based outbound call center platform has a lot to offer the modern business. If you’re looking for a flexible, dynamic, and intuitive solution, it’s smart to look to the cloud. Here’s why:

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Easily scalable

The virtual nature of a cloud-based outbound call center makes it easier to scale both up and down. Not only can you easily upgrade your plan and add new tools and integrations, you can also add or remove users in line with demand.


What’s more, cloud-based call centers are more future-proof than most other solutions. This is because your cloud service provider will have a team dedicated to keeping your call center up to date with the very latest tech, security features, and advances in communications technology.


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Cloud-based solutions typically have lower overhead costs for businesses than on-premises or hosted solutions. Because they’re so flexible and agile, it’s easier for cloud service providers to update and secure their solutions than it is for hosted service providers. This can mean considerable further savings for customers.


Cloud-based outbound calling centers are therefore often a cost-effective way for smaller businesses without an enterprise budget to get a comprehensive communications platform.


Photo of woman working in a call center. She is typing on her computer keyboard while talking to a customer over her headset.


Cloud systems store data in secure data centers that allow for easy access to authorized users and keep out those without authorization.


Redundancy and failover features also help to keep cloud systems generally more reliable than their hardware-based alternatives. VBC, for instance, offers 99.999% uptime reliability.

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Great for remote/hybrid working

Cloud computing allows employees to access their work platforms from any device, in virtually any location. All they need is a good internet connection.


With Vonage Business Communications, team members can make or take business calls wherever they are — all with access to the communications features and integrations they need to be productive.


Coronet Integration with Vonage

Plenty of integrations

It’s easier to integrate cloud communications platforms with a business’s broader tech stack. This means that rather than flipping between tools and platforms, you can sync data and access what you need from the central platform. In short, your employees can stop toggling between multiple apps and tools.


For example, Vonage Business Communications integrates with popular CRMs like Salesforce, meaning that data can be seamlessly shared between platforms and accessed without any need to click out of the platform you’re currently using.


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Sophisticated tools and features

Cloud platforms are more readily compatible with innovative tools like process automations, predictive analytics, AI, machine learning tools, and more. If you’re looking for a wide range of helpful tools and features, a cloud-based solution is a sensible choice.

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Are There Any Downsides to Outbound Call Center Solutions

Outbound call center solutions aren’t perfect — no technology is. There are some potential downsides to be aware of:

  • Less control: If you use a cloud or a hosted call center, you have to rely on your service providers to configure and maintain your platform. If you use an on-premises solution, on the other hand, you have the opposite problem: Being responsible for everything isn’t always easy.

  • Support: A good service provider will work hard to give you all the support you need. However, some providers are better at this than others. This is one reason why it’s important to choose your call center solution very carefully.

  • Bandwidth: If you have a large team working from the same office and an on-premises outbound call center solution, you may need to boost your bandwidth. Otherwise you may experience issues from heavy traffic to your cloud server.

Choose an Outbound Call Center Solution That Helps Employees Be More Productive

Finding the right outbound call center solution for your business can make all the difference.

Looking for flexibility, customization, and scalability? Need to enable team productivity with easy-to-use tools? Struggling to bring in more leads and give customers the service they need? Vonage Business Communications can help! 

Get in touch with a Vonage expert today to learn more about VBC as a solution for outbound calling and so much more.


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