Messages API pricing
Simple Messages API pricing: Pay for what gets delivered. All-inclusive features for a richer, more meaningful customer experience. Explore Messages API pricing across RCS, WhatsApp, Facebook, Viber, MMS, and SMS.
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RCS
Choose from three options – all include logo and brand verification in addition to sent, received, and read reports.
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Basic Message
- Standard text message
- Up to 160 characters & no rich content
- Per-message billing
Conversational
- Allows multiple messages to be exchanged between a business and user for 24-hour period
- Brand initiated (A2P)
- Rich content and images
- Up to 3,072 characters
- Buttons, cards, carousel, and more
Single Message
- Rich content and images
- Up to 3,072 characters
- Buttons, cards, carousel, and more
- Per-message billing
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Conversation usage fees:Â There are two fees a business must pay to use WhatsApp: WhatsApp fee + Vonage platform fee.
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WhatsApp conversation-based pricing
WhatsApp charges a fee per conversation based on category: Marketing, Utility, Authentication, Service, and Referral.
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Visit WhatsApp Business API conversations and rates to find the rates per country.
Vonage platform fee
Pay-as-you-go per conversation priced at 0.040 Euros (0.0488 USD) per conversation (any type). Managed customers can also purchase packages of conversations per month with volume-based discounts that will bring conversation prices as low as 0.009 Euros (0.012 USD) per conversation.
Vonage platform fee for WhatsApp
Vonage offers a pricing model with usage based on conversations, providing simplicity, predictability, and greater value.
This model aligns with WhatsApp pricing, so you have only one usage metric: the conversation
You are charged per conversation no matter how many messages are exchanged during the 24-hour session
Tiered packages provide significant savings based on message volumes
To learn more about Vonage’s conversation-based pricing model, please see our support note or contact your account manager.
Pricing is updated every 4 hours and will fluctuate based on
carrier costs and current exchange rate (between USD and EUR).
Facebook Messenger
Facebook Messenger pricing
Viber Service Messaging
Viber
MMS
MMS